Clothing photography for ecommerce businesses

If you are thinking of running and ecommerce clothing store, then you should definitely know that successfully running an ecommerce business is much more difficult than a regular one. This is because how much sales the store produces entirely depends upon the clothing photography. If you have managed to put up good quality photos that woo the customers, then your business will turn out to be a great hit. On the other hand, if the photos are not as good as the products, then you will have to no chance to a successful business. Here are a few clothing photography tips and tricks that can save the day for you and you will have a better probability of a good online business:

Placement of the attire:

What attracts the attention of the customer the most is how the clothes are placed. If you have not prepared the garment beforehand, then it will not look good in the photos. Preparing the garment means that you will have to iron it properly so there are no wrinkles and the cloth doesn’t give off a shabby or an untidy look. Although a lot of people think that they can Photoshop later and it will save the day, but the truth is that your piece of garment should be prepared. Photoshop cannot do everything for you.

Choosing the location:

In most cases, the background is simple white or simple black because these colours make the products stand out the most. If you don’t keep a simple background then it will look as if too much is going on and the customer will not be able to pay attention to the product.

Choosing the photography style:

There are a number of different photography styles that the professionals go with. Many choose the ghost mannequin style while many others decide to opt for the photoshoot with a live model. There are a number of ecommerce business owners who choose the flat-lay photography as well. Choose the style that makes the most sense to you. You know about your clothing line so you should be able to figure out which style seems to be flattering. The most style for the ecommerce website is usually to shoot with a live model. This way, the potential clients will be able to see the piece of clothing from every angle and they will have an idea of how it will look on their body. 

Focus on lighting:

Lighting setup is extremely important when it comes to fashion photography. If you don’t have the proper lighting equipment, then you can choose to go with outdoor photography. It will not only give you a spectacular background but will save you money on lighting equipment as well. However, when it comes to ecommerce shoots, most of the people like to go with indoor shoots because they render better results on the whole.